Joan Bird

Alchemy topics

Handling the Media

Areas of expertise

  • Development of concept of Charismastery
  • Leadership dynamics and non-verbal communication
  • Certified neuro-linguistic programming (NLP) master practitioner
  • Certified success factor modeller – organisational NLP

About the author

Joan has run training courses in media and communication internationally for more than ten years. She runs her own consultancy and coaching business, based in West London and Harley Street, and has recently developed the concept of Charismastery, based on conscious communication techniques. In 2005, she co-founded Meggitt Bird to help businesses improve performance through effective communication.

Her media training blends pragmatic media know-how with the latest psychological and behavioural skills. She has more than thirty years’ experience in the media and continues to write as well as produce and present videos/DVDs for corporate and private clients.

Media career

Joan trained in local papers, before moving onto the nationals in Fleet Street. She’s also worked in national and trade magazines. Her print career took her from general reporter to features writer and sub-editor.

She moved into TV, starting with TV-am, more than twenty years ago and has worked for many national and international news and current affairs companies since – among them ITN, Channel 4, NBC, ZDF (German TV) and Sky News – specialising in international affairs, business and politics.

Joan’s worked both in front of and behind the cameras. She’s been a producer, programme editor, sub-editor and scriptwriter and well as newsreader, presenter and on-screen reporter.

After a spell at the turn of the century with a digital TV and new media start-up as editorial director, with added responsibility for broadcast compliance, Joan ran a her own media production company in tandem with her training business.

Training, coaching and consulting

Joan offers individual or group coaching in effective communication, and consults to companies on their internal and external communication strategies. She also offers private sessions in NLP, prosperity coaching and energy work.

Apart from courses on effective communication in private and public life, she also runs programmes in political communication, spin and handling the media, as well as seminars and workshops on new media, advocacy, campaigning and lobbying.

Joan was born in St Andrews, Scotland, and speaks a number of foreign languages. She loves to travel and is passionate about art in all its forms as well as the environment, wildlife and health.

Some recent clients

The companies Joan works for range from multi-nationals to small start-ups and professional organisations. In the non-commercial sector, a diverse range of charities, NGOs and government departments worldwide have benefited from her work. They include the following:

  • Politicians, lobbyists
  • Business executives
  • Journalists, TV presenters
  • Medical and health care professionals
  • Trainers and presenters
  • Council of Europe’s Democratic Leadership Programme
  • Trains extensively in emerging democracies in Europe and elsewhere


Joan is a contributing author to New Makers of Modern Culture, edited by Justin Wintle (articles on Charles de Gaulle, Kamal Ataturk, Bob Marley and Peter Benenson)