Prior to Doreen Yarnold launching her own business growth, training and coaching business in 2004 – It’s About Results – she operated at director level within the automotive sector, firstly as Programme Director for a management consultancy business contracted to Audi UK, and subsequently as Brand Director for the Damon Hill Group. Doreen also has extensive commercial experience of successfully managing multiple businesses simultaneously and puts her past success in this area down to her ability to operate at both the macro strategic level, and the micro coal-face level.
Doreen has studied the field of psychology and its practical application in business for around ten years and undertakes on-going extensive research around how psychology underpins much of what makes leaders and businesses successful and often draws on this in her work with her clients. Doreen is passionate about what she calls Return on Personal Investment (ROPI) as investing in oneself is by far the most valuable investment anyone can make – the returns for which are exponential.
Doreen’s business growth work has informed her belief that far too many businesses tolerate poor management and poor attitude/behaviour within their business, and oftentimes the resultant poor performance can be traced back to these as root cause.
Added to this the distinct lack of focus with an unhealthy propensity for reactivity and comfort-zone operating results in poor leadership, poor results, and vulnerable businesses. ‘It doesn’t need to be this way’ she says ‘and it isn’t difficult to turn a business from poorly performing in to a high performing business, but it does take focus, energy, determination, execution and a little time.’