Blog and News
November 4, 2018

Brutal Simplicity

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Lord Saatchi wrote a book, "Brutal Simplicity of Thought: How It Changed the World". I am not sure that I would recommend the book, but I rather like the idea of 'brutal simplicity'. It is still used as a mantra at M&C Saatchi today. Simplicity looks easy. It's not. It's easier to complicate than