I was reminded of this principle a few days ago watching a movie. From my perspective, as the watcher, I could see both sides of the story, but each character in the movie could only see their side and interpreted the same communication event very differently. Chaos ensued, but looking on as the watcher
I have been working on a task this last week that has really made me consider what I am proposing to do from the perspective of the people who will see it. I kept asking myself "Why would they like this?" and "Why is this good for them?" and "How will they react to this?"