Blog and News
November 4, 2018

Brutal Simplicity

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Lord Saatchi wrote a book, "Brutal Simplicity of Thought: How It Changed the World". I am not sure that I would recommend the book, but I rather like the idea of 'brutal simplicity'. It is still used as a mantra at M&C Saatchi today. Simplicity looks easy. It's not. It's easier to complicate than

July 30, 2018

Intelligence vs. creativity

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When we try to solve a problem with intelligence, we look for what is known. When we use creativity, we imagine what is unknown. If you have been struggling with a problem for a while, and most of us have something we would like to solve/fix, have you been using intelligence or creativity? To