Work backwardsCommunications are more likely to get action, if the call to action is at the end.

This week, start by preparing how you are going to finish them – your final words, discussion topic, slide etc.

Now that you know where you need to get to in the communication, work backwards from there to a logical place to start that takes account of how things are right now.

And keep it short with only what is needed to take them on the journey.

Start preparing the end and work backwards, and notice the difference.

My best wishes, Paul


By Paul Matthews – Speaker/Author/Expert on Informal Learning and Workforce Capability
Author of bestsellers “Capability at Work: How to Solve the Performance Puzzle
and “Informal Learning at Work: How to Boost Performance in Tough Times
Connect with Paul on LinkedIn