girl smells bullshitThis research amused me and my apologies to those who may not like the term used by the researchers.

According to Artur Nilsson and his colleagues at Lund University in Sweden, pseudo-profound bullshit refers to the amazing ability some people have to expel obscure sentences constructed to impress others rather than convey any particular truth.

And just in case you think that what I just said is an example of it, the paper is here.

Their research focused on the differing susceptibility of people on different parts of the political spectrum, and indeed, politicians are great purveyors of pseudo-profound bullshit.

It also happens in a work context, in reports, in presentations, in sales.

Notice when you see or hear it this week, and chuckle now that you have a name for it 🙂

My best wishes, Paul


By Paul Matthews – Speaker/Author/Expert on Informal Learning and Workforce Capability
Author of new book “Learning Transfer at Work: How to Ensure Training >> Performance
and bestsellers “Capability at Work: How to Solve the Performance Puzzle
and “Informal Learning at Work: How to Boost Performance in Tough Times
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