Sustainable, competitive advantage is not so much based on what an organisation and its people know, but what they do with what they know. The global training market is worth well over $200 billion, but how much of that ‘lands’ and makes a difference? If you are reading this page, you already know the answer: ‘Not nearly enough’.
Learning transfer is the elephant in the room for many in L&D, and this elephant is BIG! The case for proactively driving the learning transfer process is self-evident, and yet so many people choose to behave as if the elephant is not there. How can people keep ignoring it?
This book is full of practical ideas you can use to do two things…
1. Convince those around you that the learning transfer elephant is real
2. Introduce processes and activities that deal with this elephant
Doing this will get you better returns on your L&D budget, so seize the opportunity!
Don’t just deliver training. Learn how to deliver change. Which do you think is more valuable to your organisation?