Paul Matthews, CEO and L&D expert was recently invited to write an article for Training Journal magazine. He argues that to deliver performance improvement we must focus on training transfer.

“Learning transfer underpins the whole notion of training, and yet too often we focus on the transmission of information from the trainer to the delegate, and then the retention of the information by the delegate. We often overlook the primary purpose of organisational training, which is to achieve performance improvement.”

The corporate training market is currently more than $200bn annually around the world and studies have shown that failure of transfer from the training setting to the job is common. Read on… and join the #TJwow webinar on 10 July.

*** Update *** 

The full article is now available in July’s magazine page 14