creativity vs intelligenceWhen we try to solve a problem with intelligence, we look for what is known.

When we use creativity, we imagine what is unknown.

If you have been struggling with a problem for a while, and most of us have something we would like to solve/fix, have you been using intelligence or creativity?

To use creativity, you need to look somewhere that intelligence would not think to look. You need to think in a way that intelligence would not.

One simple tool is to imagine the opposite effect that you think you want. If you want something to be smaller, what would it take to make it bigger? If you want something to not happen, how could you make it happen sooner? Try this simple mind trick. It is surprising the insights you get into what is holding the problem in place.

If you think that you are not creative, you have probably fallen prey to one of these myths about creativity.

My best wishes, Paul


By Paul Matthews – Speaker/Author/Expert on Informal Learning and Workforce Capability
Author of bestsellers “Capability at Work: How to Solve the Performance Puzzle
and “Informal Learning at Work: How to Boost Performance in Tough Times
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