StorytellingWe want people around us to do the right things the right way. And by ‘right’, we mean according to a set of values we prefer and espouse.

So how do you encourage people to behave in accordance with the values you want?

Stories are a great way to transmit and aid understanding of values. Stories are how parents influence the values of their children, teachers influence students, the media influences the population, and how we can influence our work colleagues.

Do you have people around you who need reminding of the values of your team, your organisation?

Tell them a story, either a real event that demonstrates how someone like them did the right thing, or a made-up parable or metaphor.

If people are not doing the ‘right’ things, what value needs clarifying, and what stories can you think of that would bring clarity?

Here are some tips on values stories, and a couple of stories you could use if they work for you.

My best wishes, Paul


By Paul Matthews – Speaker/Author/Expert on Informal Learning and Workforce Capability
Author of new book “Learning Transfer at Work: How to Ensure Training >> Performance
and bestsellers “Capability at Work: How to Solve the Performance Puzzle
and “Informal Learning at Work: How to Boost Performance in Tough Times
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