Brutal Simplicity

SimplicityLord Saatchi wrote a book, “Brutal Simplicity of Thought: How It Changed the World”.

I am not sure that I would recommend the book, but I rather like the idea of ‘brutal simplicity’. It is still used as a mantra at M&C Saatchi today.

Simplicity looks easy.

It’s not.

It’s easier to complicate than simplify.

So, you are probably doing many things in a needlessly complex way.

Look at things that you do regularly and wonder…
1. How could I reduce the number of steps in the process?
2. What value does each step add? Any value at all?
3. What assumptions have I made to do it the way I do?
4. What if I did it backwards? What ideas does that generate?
5. If the job was 10 times as big, how would I do it?
6. If I had to do it in half the time, what would I do?
7. Am I striving for more accuracy/perfection than I truly need?
8. What would an onlooker suggest? Ask one!

Get creative… “Making the simple complicated is commonplace; making the complicated awesomely simple, that’s creativity.” Charles Mingus

Here are some notes on creative thinking styles.

My best wishes, Paul


By Paul Matthews – Speaker/Author/Expert on Informal Learning and Workforce Capability
Author of new book “Learning Transfer at Work: How to Ensure Training >> Performance
and bestsellers “Capability at Work: How to Solve the Performance Puzzle
and “Informal Learning at Work: How to Boost Performance in Tough Times
Connect with Paul on LinkedIn or follow on Twitter

About the Author:

People Alchemy’s founder and managing director is Paul Matthews. Paul’s key skill is in making the ideas come alive with stories, and making sure his listeners receive practical tools and tips to take away and implement. He excels at reducing complex theory down to simple concepts and then articulating these in a way that everyone can understand, and more importantly, use to get better results for themselves and their organisations. Paul is a regular speaker at HR and L&D events and exhibitions covering topics such as harnessing the power of informal learning, capability at work, workplace performance, and how L&D can be effective in these tough times. He is also invited to speak on management and leadership, and how they impact on capability and performance at work.

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