I am not sure that I would recommend the book, but I rather like the idea of ‘brutal simplicity’. It is still used as a mantra at M&C Saatchi today.
Simplicity looks easy.
It’s easier to complicate than simplify.
So, you are probably doing many things in a needlessly complex way.
Look at things that you do regularly and wonder…
1. How could I reduce the number of steps in the process?
2. What value does each step add? Any value at all?
3. What assumptions have I made to do it the way I do?
4. What if I did it backwards? What ideas does that generate?
5. If the job was 10 times as big, how would I do it?
6. If I had to do it in half the time, what would I do?
7. Am I striving for more accuracy/perfection than I truly need?
8. What would an onlooker suggest? Ask one!
Get creative… “Making the simple complicated is commonplace; making the complicated awesomely simple, that’s creativity.” Charles Mingus
Here are some notes on creative thinking styles.
My best wishes, Paul
By Paul Matthews – Speaker/Author/Expert on Informal Learning and Workforce Capability
Author of new book “Learning Transfer at Work: How to Ensure Training >> Performance”
and bestsellers “Capability at Work: How to Solve the Performance Puzzle”
and “Informal Learning at Work: How to Boost Performance in Tough Times”
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