About Us  

People Alchemy works with leading organisations including Barclays Bank, Zurich, Ricoh, The Open University and West Midlands Police, focusing on people’s capabilities and increasing performance.

About Us

Paul Matthews founded People Alchemy Ltd in 1999 after a distinguished career in industries as diverse as engineering, travel and information technology. He held many senior posts in sales, customer service and operations, through to a role as Director in a multinational IT company. From those early days when Paul was working on his own as a consultant, the company has grown and now provides online performance support solutions and thought leadership to many organisations.

Over the years, People Alchemy has worked with many blue chip clients like Barclays Bank plc, Credit Suisse First Boston bank, Google, Amey, Philips Semiconductors, General Motors, Roche, Deutsche Bank, Zurich Insurance and Ricoh, as well as many Police Forces, Universities and other organisations in the public sector.

Although most clients are based in the UK, multinational clients or clients based outside the UK such as Axis Bank in India are starting to take advantage of Alchemy products and services. Paul is still central to the work and philosophy of the company. Click here to find out more about our approach and what makes us different.

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What Makes Us Different

As our name suggests, there’s a little bit of magic in what we do and that’s because we do things differently. We are focused on people’s capabilities, unlocking potential, increasing performance and generating outputs.


who-we-do-it-for  Who We Work With:



A simple but powerful SaaS solution that accelerates peoples’ journey to proficiency. It provides a structured approach to learning over a period of time, focusing on the experiential and informal aspects of learning. In effect, it ‘manages’ the 70 and 20 parts of the 70:20:10 learning model.




Our consultancy services support organisations in practice. We also share the benefits of our experience through free resources, downloads and our blog. Plus our founder Paul Matthews has authored two best-selling books on Informal Learning and Capability At Work.



A breakthrough support resource that provides day-by-day support on-the-job. We all need knowledge and skills to do our jobs and we can’t ever know it all. The Assistant provides practical, down to earth information that everyone can access right when they need it.


who-we-do-it-for  Charities We Support: