We just had another article published in the Training Journal (UK) October issue 🙂

This is based on a Best Practice Guide I wrote some time ago about the difference between eLearning and eReference.

When we started doing our market research many years ago prior to building our online management support tool, I noticed that a lot of people in L&D did not have a clear idea of the different types of eLearning. I was still learning, and yet even back then, to me there were some clear distinctions depending on what people wanted the eLearning for. This came into focus over lunch at a conference. Someone at the table was lamenting a failed eLearning initiative that had cost rather a lot of money. People were not using it.

The conversation flowed and many questions were asked. After all, maybe there was something to learn in order to avoid such failures in the future. It soon became clear to me that the reason it was not being used in this case was that eLearning was not the answer to the problem they were trying to solve. Their workplace problem was that people needed some information to do their jobs. So they set about creating some eLearning to teach them this information.

What the employees actually wanted was to be able to find the information as and when they needed it. It was not frequent use information, so they did not really need to ‘learn’ it.

They needed to be able to find it, not know it.

The KiFi model was born and matured over time into a simple explanation of the difference between eLearning and eReference, and a simple process to enable people to decide which one was the best fit for the problem they were trying to solve.

Since then the Best Practice Guide has gone out to thousands of people (we just ordered a reprint of another 3000 copies). If you want your own copy you can get one here http://goo.gl/OSr6V

My best wishes, Paul


Paul Matthews – Speaker/Author/Consultant on Informal Learning, Management and Leadership.