According to BJ Fogg, a professor at Stanford University and expert in behavioural change, there are only three things that will lead to reliable long term behaviour change.

1. Epiphany
2. Change of context
3. Tiny habits over time

What behaviour do you want to change, and who is doing it?

How can you do one or more of the above?

Creating an epiphany for yourself, or someone else, is a bit hit and miss, but the other two… you can do them.

Again according to BJ Fogg from www.foggmethod.com here are some approaches that do not work well…

Bad approach #1: Present information and hope it leads to attitude change and then behaviour change.
Bad approach #2: Give people a big goal and then focus on increasing motivation or sustaining willpower.
Bad approach #3: Move people through psychological stages until they are ready to change.
Bad approach #4: Assume all behaviours are the result of choices.
Bad approach #5: Make persuasion techniques, such as scarcity or reciprocity, the starting point for your solution.

Look at your past attempts at changing someone’s behaviour. How did you try and do it?

Here is BJ Fogg himself in a video on Tiny Habits

My best wishes, Paul


By Paul Matthews – Speaker/Author/Consultant on Informal Learning and Workforce Capability
Author of bestsellers “Capability at Work: How to Solve the Performance Puzzle
and “Informal Learning at Work: How to Boost Performance in Tough Times
Connect with Paul on LinkedIn