Our influence with others is vital for our success.

And conversation is the playing field where influence is won or lost.

Most people focus their conversations on what they want to say, and then they say it.

It can work, but…

We will always have greater influence with others when we focus all our conversations on what we want people to remember after they leave.

Try this with your next influencing conversation. Think beforehand what you want them to remember and take away. Then focus your communication on helping them do just that. Think of questions that highlight a point, stories that will be remembered, a memorable quote that clarifies an idea…

Here are some tips on using communication to influence others.

My best wishes, Paul
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