Areas of expertise
- Marketing and corporate strategy development
- Product development
- Strategy implementation
- Marketing planning
- Marketing campaign development, implementation and management
- Corporate identity development and implementation
- Key account planning
- Personnel evaluation processes
About the author
Jeff has broad commercial, marketing and strategy development experience at senior level in consumer, industrial and business-to-business markets including agribusiness, disposable paper products, DIY and building products, electric heating, physical distribution and communication services.
As well as significant ‘hands on’ experience on the client side, Jeff has also built an independent consultancy career helping public and private sector organisations develop their strategic direction. He also developed and delivered training courses for Chartered Institute of Marketing as a member of the Institute’s faculty.