Heather White
Alchemy topics
Networking
Areas of expertise
- Creating networking strategies
- Honing soft skills
- How to work a room
- How to find new business contacts
- Retaining existing clients and contacts
- Developing internal and external careers
- Personal branding and creating individual and team messages
- Internal networking and collaboration
- Community collaboration
About the author
Heather White is the founder and CEO of ‘Smarter Networking’ (formerly The Magic of Networking) which was born out of frustration in 2001. Networking just didn’t work for her, so not one to be defeated she studied and watched those who are successful until she unlocked the secrets. Today there is very little Heather doesn’t know about networking from most situations and angles. The learning never stops as she carries on interviewing and studying professionals who use networking as a successful tool.
Her experience to date has taken her across most industries, sectors, situations and a wide range of teams. The problems we solve include motivating people to ‘get out there’, increase confidence and willingness, highlighting the benefits and helping people to be effective. We focus on the individual strengths and uniqueness blending this with the market and business objectives. Networking is measureable and does bring in measurable results.
Our approach is to understand where people’s mindset is right now and then help them to get to a far more efficient place as quick as possible. We break down the barriers, get into the essence of needs and move to that place.
If it seems difficult, Heather can make it easy. If it seems complex, she can explain it in simple terms. And if it seems challenging, she can motivate people to meet that challenge – and enjoy themselves in the process.
Over the past ten years, Heather has used her skills to build Magic into a leading provider of networking training – an achievement based on a growing team of like minded experts and doing exactly what we teach.
Some recent clients
- BT
- Booz Allen Hamilton
- Horwath Clark Whitehill
- BAA
- GE Capital Solutions Europe
- The Work Foundation
- Metropolitan Police Service
- City of London Police
- GLE One London
- Wood MacKenzie
- Oracle
- Barclays Global Investors
- T-Mobile
- London Chamber of Commerce
- Institute of Financial Planners
- London Business School
- Credit Suisse
Publications
Networking for Business Success, Quick Tips for Busy People Website
